Learn More Breathe Better Campaign
COPD (Chronic Obstructive Pulmonary Disease) is a growing epidemic, the fourth leading cause of U.S. deaths, affecting 1 in 4 Americans over the age of 45. More than 12 million people are currently diagnosed with COPD, and it is estimated that another 12 million may have it, but remain undiagnosed, despite recognizable symptoms and treatments that can control symptoms and prolong life.
The National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health, in partnership with leading professional societies, health, and advocacy organizations has launched COPD Learn More Breathe Better, a national campaign designed to improve awareness among those at greatest risk for the disease. The American Lung Association in Arizona is a proud partner of the campaign.
The campaign, which will rollout throughout 2007, includes targeted print and radio public service announcements (PSAs). The PSAs are supplemented by fact sheets for patients and those at risk, a reference card for health care professionals, a website, an educational video, and materials to help community-level organizations further educate the public about the signs and symptoms of COPD.
Other COPD pages:
Breathe Free program
Upcoming COPD events
Pulmonary Rehab Centers
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